Welcome to the Communication and Dissemination Training Resource!

Communication and Dissemination Training Resource builds on the extensive experience of METEOR partners in the field of research communication and dissemination, and will enable participants to use state of the art techniques to communicate and disseminate to target audiences, including social media, policy briefs, and other non-traditional channels

This training resource brings together core concepts, EU visibility and citation requirements, and approaches to developing persuasive messages, enabling you to communicate project findings to diverse stakeholders (citizens, scientists, public authorities, decision-makers, industry, NGOs, etc.) using appropriate language and formats. It also offers practical guidance on building evidence-based and compelling narratives through Toulmin’s argument model.

Learning Outcomes

• Explains the effects of digitalisation on research communication and the risks of misinformation/disinformation.
• Selecting the appropriate activity type for their projects by distinguishing between the concepts of communication, dissemination, and exploitation within the EU framework.
• Determine the target group (general public, media, stakeholders, policymakers, industry, etc.) and match the objective, message, and channel.
• Apply the logo/emblem and funding statement in accordance with EU visibility/acknowledgement rules and principles of correct usage.
• Design a basic measurement approach to track content performance using indicators such as reach/views/engagement.
• Identify the components of the Toulmin argument model and produce an evidence-based argument based on research findings.